CREATIVE DIRECTION

Lucara, a leading diamond mining company working primarily in Botswana, is built on strong ethics and community spirit. Livia Firth, the founder of Eco Age, encouraged them to share their company values on a broader scale. TC & Friends were engaged to devise a vehicle that would amplify Lucara’s CSR report, making it more consumer facing and accessible to a wider audience.

We devised a community-led project: to design a flag celebrating responsible, respectful diamond mining and the positive Lucara x Botswana relationship. The CSR report would be accompanied by the finished flag and a story box documenting the project.