PRODUCT DEVELOPMENT, CREATIVE DIRECTION

Recipe Roulette is a game derived from Wallpaper* Magazine’s ‘Artist’s Palate’ page: a collection of 100+ recipes from artists and designers collected over the past eleven years. The game is akin to Brian Eno’s Oblique Strategies concept: what you cook and eat that evening is governed by chance. The game can be played in analogue form by selecting a card from a shuffled pack or in a digital iteration (as in this video) via an app using a random selector. You could be lucky and pick Cindy Sherman’s delicious Gnocchi with Sage and Butter Sauce, Ed Ruscha’s spicy Cactus Omelette, or Joseph Kosuth’s ‘Oatmeal for One’. But beware, you could also draw the short straw and end up with Maurizio Cattelan’s Venetian-style Cat Casserole. Meow!