CREATIVE DIRECTION

The Barbican Art Centre’s Virtual Realms exhibition is a touring showcase of six immersive installations, partnering world-renowned game developers with the world’s leading media design studios. To tackle the broad reach of the exhibition and its audience, TC & Friends developed a simple and accessible visual language. The final concepts utilize cutting edge, contemporary graphic design, paired with the stunning exhibition imagery, to mobilise video game fans and regular museum-goers alike.