BRANDING

In 2020, The DesignSingapore Council introduced a new sub-brand: The Singapore House – a destination to experience the best in Singapore design and lifestyle. Essentially a pop-up retail platform that will travel to major global cities, it also provides a background in which a variety of events such as meetings, dialogues, workshops, and media tours can take place.

TC & Friends created a distinct brand narrative, focusing on promoting market access in Europe for Singapore brands. Taking primary inspiration from the distinctive Peranakan tiles and motifs, our SH logo reflects the rich melting pot of culture and ethnicity that has made Singapore such a vibrant contemporary Asian society.