CREATIVE DIRECTION, INTERIOR DESIGN
Progressive real estate developers General Projects enlisted TC & Friends to shape a corporate identity for their latest high-end office project: Technique – the restoration and revival of a historical building in Clerkenwell, London. TC also commissioned design duo Formafantasma to re-imagine the building’s traditional office lobby, introducing radical ideas using re-purposed materials. Launched in spring 2022, Technique is the first commercial use of Formafantasma’s highly-vaunted ExCinere tiles – developed with materials specialist, Dzek.
Leaving no stone un-turned, TC&F also designed the building’s wayfinding and signage; employing the signature motifs of Technique’s visual language in innovative ways, from gigantic, floor-identifying super-graphics to bespoke toilet symbols.
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