BRAND NARRATIVE, WEB DESIGN

X MUSE, pronounced ‘tenth muse’, is the first blended barley vodka inspired by the spirit making traditions of Scotland, co-founded by Robert Wilson and Vadim Grigoryan. Grigoryan first consulted with TC on suitable creative collaborators for X MUSE, with the role expanding to helm the brand narrative, website and visual communication as the project progressed. The elegant visual identity was developed by TC close friends A Practice for Everyday Life, the X MUSE bottle was designed by renowned agency Stranger & Stranger, while Formafantasma conceived an exclusive tasting experience at Jupiter Artland, complete with the world’s finest glassware, Lobmeyr.