BRAND STRATEGY, CREATIVE DIRECTION

In 2022, TC&F was enlisted by Zara Home to advise on the strategy for their then-nascent TikTok account. Following these initial conversations, we have acted as creative directors for a series of short-form videos created specifically for the platform. As part of our ongoing collaboration, we have tapped the best of the platform’s talent, from social media darlings to underground makers, to create warm and intimate activations around Zara Home products.