BRAND STRATEGY, CREATIVE DIRECTION

In 2022, TC & Friends was enlisted by Zara Home to develop a strategy for their newly-launched TikTok account. 

Following our strategic ideation, we provided the creative direction for a series of short-form videos created specifically for TikTok. We selected the best of the platform’s talent, from social media darlings to underground makers, to develop and deliver unique and attractive short-form videos containing Zara Home products. 

The core focus of our creative direction was to ensure the product in each video blended elegantly and organically into the talent's creative storytelling.