CREATIVE DIRECTION
TC & Friends were creative directors for Santoni’s seasonal 'On Beauty' campaigns. The concept was conceived by TC, who curated a family of over 26 ambassadors to participate in narrative-led films and photoshoots with legendary photographer Koto Bolofo. Leading figures from the creative and business worlds, such as Patricia Urquiola, Charlie Casely-Hayford, Rosey Chan and Maurizio Cattelan shared their views ‘on beauty’ and the enduring quality of Santoni’s handcrafted shoes.
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