Contemporary sculptural design meets traditional Japanese woodcraft

TC & Friends was enlisted by Zaha Hadid Design, the multidisciplinary design studio founded by Zaha Hadid, and Karimoku Furniture, the Japanese woodworking company, to advise on the rollout and unveiling of their new collaboration, SEYUN, a collection of seating and tables in oak. Asked to oversee the visual communication of the launch, TC & Friends worked with both design teams to create digital and physical assets that aptly embody the unique collection.

Making its debut at Milan Design Week 2023, the collection is a true blend of innovative design and meticulous craftsmanship, with sculptural, asymmetrical forms that echo Zaha Hadid’s design language, shaped by machine and finished by hand.

The collection was integrated into the Museo Bagatti Valsecchi’s neo-Renaissance interiors for the public to experience. To mark the occasion, Tony Chambers moderated an intimate conversation at the museum between Hiroshi Kato, Vice President of Karimoku Furniture, and Zaha Hadid Design’s directors, Woody Yao and Maha Kutay.