BRAND STRATEGY, EDITORIAL DESIGN

The Venetian textile company Rubelli enlisted TC & Friends to help them reposition and reimagine their historic brand. Internationally renowned for their commitment to quality, the family business was looking for guidance on how to reach more contemporary markets. After months of research and discussion, Tony, along with writer and design critic Hugo Macdonald, put together a comprehensive Discovery Presentation. The presentation was then turned into a limited-edition book, also designed by TC&F, to serve as testament to this new outlook for the brand. TC was integral to implementing the placement of a new creative director to steer the brand forward.