Rubelli
Repositioning the historic Venetian textile company for a contemporary audience
The fifth-generation Venetian textile company Rubelli enlisted TC & Friends to help them reposition and reimagine their historic brand. Internationally renowned for their commitment to quality, the family business was looking for guidance on how to reach more contemporary markets.
After months of research and discussion, TC & Friends, along with writer and design critic Hugo Macdonald, put together a comprehensive discovery presentation focusing on diagnosis, narrative and strategy and creative production.
Client
Rubelli
Services
Brand Strategy
Creative Consultancy
Book Design
The presentation was then turned into a limited-edition book, also designed by TC & Friends, to serve as testament to this new outlook for the brand. TC & Friends was then integral to implementing the placement of a new creative director, Formafantasma, to steer the brand forward.
Since their appointment, Formafantasma have been instrumental in developing new retail spaces, partnerships and collections with Rubelli. This includes the re-launch of the ‘Kieffer’ brand, producing eco-friendly, experimental fabrics made from natural fibres.
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