CUPRA x Harper Collective
Recycled ocean plastic has never looked so good…
TC & Friends has worked with the innovative, high-performance automotive brand CUPRA on a wide range of projects. Drawing on that relationship, TC & Friends introduced Harper Collective, the environmentally conscious travel brand founded by Jaden Smith and Sebastian Manes, to collaborate with CUPRA on an exclusive luggage collection. Utilising sustainable materials, the collaboration set a new benchmark for sophisticated, exceptionally lightweight, and highly durable design.
Client
CUPRA
CUPRA Design House
Services
Brand Strategy
Consulting
Matchmaking
The CUPRA and Harper Collective design teams worked collaboratively, each offering their respective expertise. The result was a unique partnership between two progressive brands.
CUPRA’s signature matte exterior finish, Century Bronze, came to define the colour of the suitcase, and the 3D-knitted interior used in its cars formed the lining. Harper Collective incorporated sea plastic, post-consumer recycled materials, and the owners’ nameplate made from the body of decommissioned aircrafts – all of it backed by its commitment to considered and responsible manufacturing.
Unveiled at the CUPRA Design House during Milan Design Week, the collection was praised for its strong focus on sustainability, ethical production, and for being really, really, really ridiculously good looking.
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