UCL Institute for Global Prosperity
Client
University College London
Services
Visual Identity
Exhibition Design
Art Direction
Brand Strategy
Logo Design
Literature Design
Media Strategy & Public Relations
Redesigning prosperity for a world in flux
What does prosperity mean in the 21st century? At a time when conventional economic models are failing citizens, the UCL Institute for Global Prosperity (IGP) is reimagining and designing policies and models that centre knowledge within local communities.
With pioneering work across the UK, East Africa and the Middle East, the IGP is changing how we think about progress — placing citizen science, local knowledge, and planetary wellbeing at the centre of global development.
TC & Friends is proud to be the IGP’s branding and communications partner, providing a visual language, creative direction and communications strategy to craft how these urgent, transformative ideas show up in the world.
Our partnership began with us creating a refreshed visual identity for the IGP – an identity that could match the IGP’s bold mission with a design language that’s equally rigorous and expansive.
To cut-through the noise of this cluttered world of information we live in, sophisticated ideas requires bold yet simple designs to land with impact.
We selected Sora as the IGP’s new typeface. Created by renowned type designer Jonathan Barnbrook, Sora provides a more refined and bespoke appearance to the words of the IGP. A globally available Google font, this selection is aligned with the international nature of the IGP and the need for a visual system that works just as well for IGP citizen scientists in Lebanon as it does in London.
From a refreshed creative direction to new merchandise design, and report design to web design, our work aimed to make the rigorous and intellectual output of the IGP more accessible and engaging to all stakeholders, media and students included.
In June 2025, this vision took centre stage at Somerset House for the London Design Biennale. In collaboration with Ab Rogers Design, we curated and designed People Powered Prosperity — the IGP’s inaugural exhibition and a public-facing expression of its work, purpose, story and impact.
The exhibition explored the IGP’s research-rich, evidence-based policy innovations such as the Citizens Prosperity Index and Universal Basic Services which focus on how societies can be shaped through co-design and citizen-led innovation.
For this special exhibition we designed newly branded creative assets including an interactive panel where visitors could choose what ‘the good life’ means to them, as well as an A5 takeaway flyer summarising the work of the IGP and ways to engage.
Just as the IGP is redefining prosperity, our role is to reframe and design its messaging with clarity, creativity, and conviction. Together, we’ve built a brand system that will grow with the IGP’s global ambitions and support its mission to turn radical ideas into shared prosperity.
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